Superova Group

Search Engine Marketing(SEM)

Ad Strategies That Convert

Dominating the above-the-fold (ATF) content of relevant search results will help you reach millions of prospects online. SUPEROVA GROUP, China and Africa’s top SEM firm can help you launch your campaign immediately.

Keyword Research and Analysis

Our SEM company uses powerful keyword research tools, such as Google Search Console, to uncover high-performing search phrases and remove negative keywords from your list that aren't making the best use of your search advertising budget.

Account Setup and Tracking

This stage is vital to assessing your search engine marketing approach. Our SEM agency checks if the search engine provides conversion tracking with a lead-tracking report. If so, we verify your landing page codes..

Evaluation and Analysis

Benchmarking campaign outcomes against your paid search marketing objectives is critical for determining SEM performance. We monitor and assess key performance indicators (KPIs) such as click-through rate (CTR), Quality Score, search impression share, and cost per conversion. The analytics statistics enable us to improve the conversion rate of your next paid search engine marketing campaign.

Ads Creation and Landing Page Development

Our search engine marketing experts produce text-based ads that display in search results and link to optimized landing pages after selecting your target keywords. To move your target audience to the bottom of your sales funnel, capture their original search intent.

Campaign Launch and Monitoring

With targeted paid search marketing advertising, well-designed landing pages, and a sound search engine marketing plan, your PPC search engine marketing campaign is almost ready to go. Our SEM agency handles campaign settings including locations, languages, networks, and devices to conduct your advertisements. After launch, we track your ad performance.


Now that you understand what search engine marketing is and how it works, the next step is to decide whether SEM PPC is worthwhile. Allow our SEM business to educate you through the benefits of utilizing search engine marketing early on.

Is PPC Search Engine Marketing Important for My Business?

Yes. Paid search marketing should be a part of your digital marketing plan whether you are a local brick-and-mortar store, an eCommerce firm, or a huge organization. According to search engine marketing specialists, it takes seven to thirteen engagements with a brand before a prospect converts. Google search advertising is a low-cost strategy to improve brand awareness.

SEM digital marketing increases your company’s visibility in search engines. In addition, unlike traditional advertising methods, internet search engine marketing connects your business with a highly focused customer niche. Here are some additional benefits of PPC search engine marketing:

Better Brand Recognition

Internet search engine marketing enables you to select and bid on the most relevant terms that correspond to your consumers' search intent. Furthermore, Google SEM allows you to include your brand name in the headline, display URL, description, and extension link of your ad. These strategies improve your chances of obtaining the ATF Google search results, raise brand awareness, and provide quick visibility to your products and services.

Specific Targeting

According to statistics, more than 30 billion Google searches are performed each month, and 99.9% of these global searches do not correspond to your audience targeting strategy. You may use SEM PPC to boost ad performance and guarantee your Google SEM campaign appears in the proper locations by utilizing numerous targeting options such as geo-targeting, ad timing, and device targeting.

Measurable Growth

Internet search engine marketing allows you to evaluate ad performance and track campaign results. You can decide which ads create the highest conversion rate for your organization in terms of CTR, clicks, impressions, and other metrics if you have access to detailed analytics and campaign data.

Increased Conversion

One of the primary advantages of Google SEM ads is their ability to deliver near-instant results with a quick return on investment (ROI). You can produce new sales and conversions on the same day if you use the correct search engine marketing strategies. Keep in mind, however, that ongoing Google search advertising and campaign revamping are required to achieve year-over-year growth.

Greater Campaign Control

SEM digital marketing allows you to easily control your ad budget, campaign scope, and brand messaging. Unlike SEO, which allows search engines to decide how organic search results are displayed, Google search advertising allows you to control your calls-to-action (CTAs), ad schedule, audience targeting, and other features of your Google SEM ads.

Improved Organic Traffic

According to research, more than 93 percent of internet experiences begin with a search engine. This means that increasing your brand's search visibility places it where the majority of your customers are. You can get high-quality traffic to your website from search engines if you understand what SEM is and how to use it to your advantage.


Begin your PPC search engine marketing campaign right away! Contact our SEM company and we’ll go over the specifics of your search engine marketing services.